Vernacularism

December 31st, 2008

How to Build and Sell your eBook at the Same Time

Posted in Books + Authors

Why write an eBook?


You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.


Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want to market Online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!


In order to finish your eBook fast you need to first, look at where you are now; second, where you want to be; and then you’ll know how to get to your finish line.


Where are you now?


You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year. Focus on one great idea, then add others you know will work.


You have your eBook well on its way, but aren’t finished. You need advice on how to get it done, what’s needed to publish (not much!), and how to distribute it.


Who Should Write an eBook?
- If you are ready to invest a little to reap a great deal.
- If you are a business person who want to serve a wider community
- If you have a unique message you want to share with the world
- If are willing to write, publish yourself, and sell 2 years ahead of traditional publishing
- If you want to create active, lifelong streams of income
- If you want to promote yourself, service or products


How to get there.


Build and Sell your eBook at the same time


Every part of your book can be a sales tool. When you include the essential “Seven Hot-Selling Points” before you write chapter one, you’ll sell more books than you ever dreamed of!


1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience’s picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken
Soup.


2. Write a sizzling book title including benefits. You have 8 seconds to hook your potential buyer. While an eBook cover doesn’t need fancy graphics you will want to create one that can be printed both in color and black and white. It must be easy to see and read. Your title and cover should compel your audience to buy.


3. Write a thirty-sixty second “tell and sell.” You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. This billboard needs a sound bite to grab attention. “Write, Finish, and Publish your eBook Fast to Pull Online Sales” shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.


Add a sound bite to the above “tell and sell” something like this: Compare your book to someone who is famous. One client’s title “Passion at Any Age” used the sound bite “this book is the ‘Artist’s Way’ for seniors.


4. Write your sales letter before you write your book. Think about your potential buyer. What are his resistances? His problems or challenges? Be sure you address these. Your sales letter used to promote your book either by email or on your Web site needs to give the benefits your potential buyers want and need. Include compelling ad copy, features, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot.


5. Write your eBook’s introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.


6. Create a table of contents. Each chapter should have a title, preferably a catchy one. If your reader can’t understand the chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called “Why Write an eBook?” I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as the expert, products sell easily online, buyers are more targeted and hence you create more profit.


7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts’ testimonials will help promote your eBook Online.


Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing–compelling, easy to read, organized, and enjoyable. Your book can sell to thousands, even hundreds of thousands when you design it correctly.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

December 31st, 2008

Where To Buy Your e-Book Covers

Posted in Books + Authors

Visual appeal is the first step toward making a sale online. People have a great ability to scan a web page quickly before reading anything about a site. Its important to capitalize on this aspect by providing a great visual stimulus. e-Book cover art has come a long way in the past 5 years. High density graphics can really make your product stand out, labeling it with a high degree of professionalism and credibility.

Throughout the course of my research into the best design tools I have uncovered that the saying “you get what you pay for” holds all too true with cover design. Here is a review of my results. It is broken down into two categories: (1)software, and; (2) design services.

Software/Templates

If you perform a search on Google of e-book covers there really is only a few software products that dominate the first few pages of results.

(1) eCover Generator by Armand Morin The cost, $97, is about the price of some personally designed single covers. It is the first major player is eCover software. You can create 2d and 3d book and software boxes, and recent upgrades enable you to create cd and spiral notebook covers as well. No other software needed to use eCover Generator. Armand is giving away 6 other e-books with purchase. Very professional looking samples created with this software. Windows 95/98/2000/ME/XP compatible. http://www.ecovergenerator.com

(2) eBook Cover Central This is actually a mix between templates and design service, not software. They will design your cover starting at $39.95. This is not a bad price considering some charge upwards of $100. You also receive three different images sizes of your design. Template packages start at $9.95 for 25 pre-made templates. You only need to insert your text and any other pictures that you wish to have on the cover. For $49.95 you can purchase a lifetime Gallery membership, entitling you to over 540 images and templates. http://www.ebookcovercentral.com

(3) Cover Software Pro This software, priced at $97, is actually a plugin for Adobe Photoshop. So, you need to have it (~$200) in order to use the software to create your cover. It also comes with a 40 minute instructional video on using the software to design not only covers but entire web sites. The samples displayed at the site look quite nice. Apart from having to purchase Photoshop, this appears to be a good deal. http://www.coversoftware.com

(4) Online Web Creations offering free covers without text. All images are fixed. There is a link through their site to a utility for adding text. Fairly limited but it is free. These are not the highest quality images, but I suppose you get what you pay for! http://www.onlinewebcreations.com/ebooks.html

Design Services

There are more companies offering services to design and produce a one time cover than there are software products. I cannot tell one from the other. All appear to produce quality products. I also am not sure what they use as graphical software, but I imagine it is something along the lines of Adobe Photoshop, 3D Studio, Micrographix, or something similar.

(1) Killer Covers e-Book covers designed specifically for your product at $117. They also design software boxes and e-zine covers. I recommend taking a look at the samples. Very professional results. http://www.killercovers.com

(2) eBook Cover Art This is not software but a service. $99 for a professionally designed e-book cover. Nice graphics but the site is rather unconvincing. http://www.ebook-cover-art.com

(3) Dynamite Covers Professionally designed covers starting at $99.95. This company is owned by Simon Grabowski, CEO of GetResponse autoresponder, Implix Corp. After processing your payment online you are taken to a form which will let you choose your style and provide more personal information such as title, your name, business/product topic, etc. The guarantee a cover in 5 days or less from the date of order. Booklets, newsletters, web-based membership cards, CD and video boxes, and tapes are all available. Your finished cover is sent to you as an optimized graphic by either e-mail or over the web. http://www.dynamitecovers.com

(4) Perfect Covers Covers designed on an individual basis, starting at $87. You can choose from e-book, report, or e-zine cover, software box, report cover, membership card. In 3d you can request multiple sizes. For a flat 2d image you receive the graphic in three different sizes. You can receive add-ons such as a matching web site header for an additional cost. http://www.perfectcovers.com

(5) Max Covers e-Book covers and e-book mini-site graphics all in a single package for $149.99. The package includes a 3d image of your cover in three different sizes, matching mini-site header, matching order button, a 2d cover image, a matching footer image, and a matching background image for your site. Site owned by and design work by Max Rylski. Two years experience in site and graphic design. He offers a 72 hour turnaround time on the first draft of your cover. One very nice bonus is that he includes the cover design Photoshop files along with the fonts used just in case you need to modify anything at a later date. http://www.maxcovers.com

(6) Absolute Covers Will design e-book, cd, e-zine and magazine covers as well as covers for reports and such. You must contact them for a free quote. Offers anywhere from 48 hour to 5 days for a finished product. You don’t have to pay until you are satisfied with your product. Quite unheard of in this business. You will also get a banner image, order button, a basic web site template, a 2d image of your cover, and a matching icon. http://www.absolutecovers.com/5/index.php

Unless you knew about the contents of a book prior to purchasing it, would you buy a book with a torn, faded, or even blank cover? I am betting you will say no. I know the title would need to be very compelling to convince me to purchase. This is why it’s important to have a professional design for your info product cover. On the inside its content that matters. But to stimulate a sense of credibility, you need to ‘tickle’ the visual appeal.

December 28th, 2008

HOW TO CREATE THE RIGHT RESUME

Posted in Books + Authors

Do you continue to generate interest and secure interviews for jobs that you do not want?

The interview process can be time consuming and very unproductive when you are preparing to discuss a job that you really don’t want. When you write resumes that are historical in nature (listing your work history and responsibilities), you communicate that you are looking for the same type of position. The only way to attract the right attention is to highlight information that is relevant to the job you really want.

Take an objective look at your resume. Does it sell you for the job you really want? Have you highlighted any items that you DO NOT WANT TO SEE in your next job description? It may help to remove your name from the top of your resume before you ask someone you respect to review the document and give his or her opinion on what job this person is targeting.

Focused resumes are powerful job search tools!

Focused and organized resumes draw attention to your key skills and unique accomplishments rather than the tasks and responsibilities you have performed in past positions. By promoting relevant skills and achievements, you guide your reader to the information they are seeking and the details that you want to promote. The key to success is to use the top third of resume to highlight and support the skills that respond to the specific requirements outlined by your target company in their advertisement or position description.

Review the position you are targeting and highlight the three key qualities the employer is looking for in a potential hire. Then, match your key skills and accomplishments to these three qualities. Finally, highlight the information you have selected at the top of your resume using an appropriate category title, for example, key accomplishments or related skills and accomplishments below your profile section.

If you are contacting an employer that does not have a position posted, search for a job description or posting at a similar company using the position title. When you have found the right job description, match your key skills to the requirements outlined in that position. This action is not as time consuming as you make think. Often changing the priority listing of your key skills and accomplishments may be the only changes required to submit your resume to a number of different companies.

When you are changing careers, or looking to advance within your existing company, use transferable skills to sell yourself. Creating a resume using transferable skills is most successful when you include accomplishments that you have developed outside of the workplace. For example, coaching a sport demonstrates leadership skills, communication skills and an ability to work effectively with people - skills that all employers value. Researching, analyzing, preparing reports, and presentation skills are a few of the transferable skills that students develop during their education.

Plan to participate in the creation of your resume. If you do not participate in the creation of your resume, you may not be able to respond to specific questions during an interview and this could change the outcome, or the momentum, of the interview.

If you have an idea that you believe will attract the attention of your target, use it. Creativity is rewarded.

About the Author

Brenda Koritko is the author of I Manage Me Guide to Hot Jobs a timely ebook providing techniques to help you achieve your immediate career goals with benefits throughout your career. http://www.imanageme.com

December 27th, 2008

3 Steps To Turning “OK” eBook Sales Into Unbelieveable Results!

Posted in Books + Authors

Have you noticed that 90% of “How To” information about creating
and marketing your own information-based products online is
basic beginner stuff?


Yet, every week we hear from those looking for help taking their
business to the next level.


It’s true, the vast majority of dreamers never earn a cent
because they simply don’t get started.


Most of the how to ebooks are aimed at this audience.


What about the large group who struggle to turn initial
success into a massive success?


Now - it’s true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.


Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.


Do you fall into one of the following categories?


- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.


Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.


It’s so important to start with the end in mind.


Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.


Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.


Tip 1: Increase Your Profit Per Customer


Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.


How do you increase your profit per customer?


Here are a few ways you need to put into practice immediately:


- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars


Tip 2: Pollinate Multiple Product Sites


Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.


A master of this approach is the highly successful Yanik Silver


You’ll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:


http://www.infoproductcreator.com/part/ysales.html


You will find cross-marketing for some of his other related sites
such as his “33 Days To Online Profits”


You won’t just find pop-ups, but also links right in the sales
letter talking about his other related products.


Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning


Tip 3: Setup and Support Affiliate Program


Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.


Over 50% of my traffic and sales come from affiliates.


There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:


1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/1automationwiz


Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/groundbreak


They both have trial periods so you can check them out before spending
a dime.


It’s fair to say that every successful how to product marketer online
I know practices these 3 principles.


When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.


You can take your business to the next level too - and if you need
help, let us know, we’ll be happy to share more information with
you.

EzineArticles Expert Author Jeff Smith

Discover how to create your own best-selling eBooks,
Special reports or books to sell online …AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/


December 27th, 2008

The Magic of Ebook Reprint Rights

Posted in Books + Authors

I wrote my latest e-book “The Seven Fatal Mistakes That Almost Every Business Owner Makes on Their Web Site” as a lead-generation tool to get new subscribers to my e-zine.

I decided to promote it a different way. It’s different from anything I’ve ever done before, and it brought spectacular results after just three weeks, and continues to bring in new subscribers daily.

First, as I’ve mentioned already, I’m using the e-book as an incentive for people to join my mailing list. An e-book or special report is an excellent incentive, because it’s low cost but high value.

If you read the e-book, you’ll also see that it promotes the products and services that I offer. It’s not ONLY about self-promotion (I use the 80/20 guideline: Give 80% value, and 20% self-promotion), but it does promote me.

But here’s the kicker …

The most important thing I’ve done differently with this e-book is this: The e-book is not just free - it’s BETTER than free.

Huh? How can that be (I hear you cry)?

Because it also comes with reprint rights.

This means that you can copy the e-book yourself and give it away, or even sell it. Yep, that’s right - I’m giving it away, AND I’m giving you the right to copy it and use it yourself.

This might seem a bit odd at first - after all, aren’t I giving away my intellectual property?

Yes and no.

I see it as a win-win proposition.

You win because you get a high-value product that you can use yourself. For example, there’s nothing stopping you from offering my e-book as an incentive for people to sign up to your newsletter. Or you could offer it as a bonus for people who order something else by a certain date. Or you could even sell it yourself and make money from it.

On the other hand, I still own the copyright on it, and one of the conditions of giving it away is that you have to give it away in its current form. So whoever gets a copy still sees all the links to my products and my Web site.

That’s exactly why it’s a win for me as well. By allowing YOU to distribute it freely, I can reach markets that would otherwise be outside my own circle.

In fact, in the first three weeks after giving it away, my newsletter subscription rate trebled!

Giving away your material can be a powerful marketing strategy.

Most people hold on tight to their intellectual property, scared that it might be stolen by others, especially in a digital world where copying is so easy to do. But there are real advantages to taking the opposite approach and giving your stuff away. As long as you do it with a clear purpose in mind, and you make it a win-win proposition for both you and the other person, it can really work to your advantage.

December 26th, 2008

Poet’s Lullaby

Peeking out the window I long to escape Myself A prisoner restrained within the dampened walls of paranoia I covet the need to be free- From myself I cannot live in this world But I refuse to kill myself Or better yet let you kill me Peeking out the window Anyone who would be watching me Would see nothing They would only see a dead soul Whose hand moves atop the paper Tis I or the wind Who occasionally turn the page I hear For I am not deaf, I see For I am not blind, I said it once I don’t repeat I care not I simply do not care Hiding from the hunters the hunters of death I feel them reach for me with they’re skeletal hands they reach for me cherishing the blood of a poet The deafening noise, Tis but the sound of silence, Darkness falls with not a cloud in sight No moisture is near Yet I fear I will drown It’s the pen I use it’s the ink that pours through From beneath a withered hand and bled onto paper What was once mundane quickly turns sinister A fiend within my soul; a soul within a monster Tis consoled and construed into a poet’s lullaby…

www.originalpoetry.com

December 26th, 2008

Don’t Sell An eBook on eBay Unless There Is Something In It For You

Posted in Books + Authors

A lot of eBay sellers sell other peoples eBooks on eBay, while that is fine they are sometimes selling the wrong eBooks. Once the sale is made that’s it. No further money can be made from that sale. What if there was a chance of making money over and over again from the sale of one eBook that was written by someone else? How cool would that be? Well it can be done, what you need to be selling is brandable eBooks. This means some of the eBook contents can be branded with your own details, this is usually in the form of a link to your website (this can be your eBay store if you don’t have a website) or an affiliate link leading to a sales page for the authors products.

I am not joking when I say this but I sometimes receive commissions and I can’t remember how or why the commission was received. What I do know is it was either from one of my own eBooks or an eBook I have branded with my own details.

Just imagine if you had 2 eBooks on the same subject and both promoted the same product, would you rather sell the eBook with your affiliate details embedded or the one without? That’s a no brainer isn’t it? So what I would suggest is you go and search Google for ‘brandable ebooks’ and see how many eBooks you can add to your eBay business. You will find there are 100s that can be downloaded and branded free.

TIP! Make sure the eBooks you brand can only be branded once. Most will have a short statement or a document included with the eBook explaining what to do. Once the eBook has been branded by you check to see if the eBook can be branded further. If it can still be branded stay away, all that will happen is your customer will brand the eBook and sell it on with their details embedded instead of yours.

It also helps to check out the product you will be promoting, if it’s a clickbank product make sure you will get at least 50% commission, also, visit the sales page and check the sales copy does a good job. You don’t want to be promoting a product that won’t sell. Then visit the order page and make sure your clickbank name appears at the bottom of the page, if not there is a problem with the link and you won’t get the credit.

Also, don’t expect overnight results. It could take a few Months to see any real results but once the payments start to come in you won’t be able to stop them. Just make sure you sell your eBook at least 50 times on eBay and you should be fine.

So there you go, so simple yet so effective, so get branding, get selling and get earning.

Copyright 2006 John Thornhill

John Thornhill is an eBay powerseller and trades on eBay under the username planetsms. If you really want to succeed on eBay with information products visit http://www.planetsms.co.uk/member_offer.htm

December 24th, 2008

Book review on Finite Capacity Scheduling, Part II

Posted in Books + Authors

Now add ten more car wash trucks, with the corresponding work to be done and add two more shifts to each truck to achieve maximum capacity and what do you have? 12 hours worth of scenario scheduling and moving around resources to see what fits best. What if a computer did it in 20 minutes? It can you know. Even though Swartzkoff has an IQ of 165 it does not mean he does not need to use the finite capacity scheduling methods to help him arrive at the most efficient scenario. It just so happens that it will work and he can use his brainpower to decide which scenario will work based on his knowledge of human motivation which may or may not be computer ready, based on the battle at hand. Another reason why it is not such a bad idea to send unmanned fighter planes into a battle zone to fight and why it is necessary to have a missile defense system set up at our perimeters. FCS scheduling works in all the tests our strategic team has placed on it from a Blitz marketing mission to a customer response system for services real time using e-commerce. FED Ex does use a finite capacity approach to overnight package delivery. It does not look like one on the surface yet it most certainly is. As teams of people use all resources at hand and move the flow real time to the next job as completed. All with such precision that it is truly predictable to schedule. Impossible? Go to Memphis at midnight and take the $200.00 tour. Every President of the US should go see it once. Every executive of every company who wants to be here in five years ought to see it. Few companies do it as well as Fed Ex. I believe the FCS model taken to its fullest could actually increase the Fed Ex system, although at first glance it would be hard to believe that anything could be more efficient than that.

FCS can handle just about anything, I put together scenarios of rain, energy shut downs, union walkouts, overruns, demand increase post commenced projects, delivery date changes, weekends, holidays, force majuers, increased prices, material missed shipments. It can all be accounted for a re-scheduled without stopping production using these methods. When Nokia and Erickson lost the chips they needed, which were produced in NM and the fires burned down the Philips plant producing the chips last year. FCS would have saved Erickson, and perhaps they would still be in the cell phone business today, instead, huge write-downs unfulfilled orders and exiting of the market sector. Nokia would have been killed too, except they scrambled and produced half the demand necessary. Each company although would have been effected would have been effected less using these methods, that I am sure of. And producing a computer model to give the answers needed is possible because the computer can re-tabulate and change no matter how far from normal.

In wartime you create the fires in the enemies supply chain or distribution channels, which pissed off the FTC when Microsoft played out side the normal battle field of what was considered and went to the supply side to wage war, as skilled practioners of the game often do, but are seldom taught. Why would they not wage war there since they built the distribution channels in the first place? They were previous victories and trophies on the wall, and Netscape wanted them for free, even though they had a half a billion dollars in an IPO to build their own. In the civil war the North needed the rivers to move supplies and troops even though they were in the souths territory. Look at a disease, its job is to spread to procreate and take over living in its host, our job is to kill the disease since it will kill us first. It spreads anyway it can. To prevent it, it maybe necessary to think outside the box and quarantine an entire country like Africa until volunteer efforts can go and stabilize the situation, which might take 10 years. We have to kill its supply chain. Each time a person gets on a plane and travels to another place it spreads, that is its supply chain. You could actually build a finite capacity-scheduling model to determine when a disease will be eradicated or how a terrorist might attack the water supply of the US to kill the most number of people in the quickest time. Then by doing a reversal of the FCS scheduling you could easily find a way to combat such an effort or prevent its overall effect if not prevent its start. And knowing this why would you not use such a model on everything that is a system or process either to roll it out or prevent it.

Saddam continually knew that he had 90 minutes move surface to air sites and re-camouflage them, and to move aircraft while the satellites could not see them. Of course we also playing the game to maximum efficiency recommissioned some SR-71s for random fly bys during the 90-minute lapse. Unknown to them we had the advantage of superior knowledge of our enemies position. We effectively took the time out of his model. Nowhere to run, no time to hide. Bingo.

General Patton use to say an army moves on its stomach, well then move them further faster and feed them less between locations. The faster they move the more distance they travel between meals and therefore less food per mile. Precisely the objective of the FCS model. The book does point out that if the whole team is not on the same page then the FCS methods do not work. Look at the Battle of Midway where the Japanese were caught with their pants down. Guessing rather than playing it safe, Heroes have been made of hunches yet FCS scheduling would have prevented this error. They screwed up. We would have beat them anyway, but it would have come at a much higher price as in one or two of our carriers also. Ask our torpedo bomber hero, and former President George Bush Sr. he was involved in this type of tactical strategy at a very personal level. It almost killed him. 3 days in a tiny one-man life raft in the Pacific was bad enough plus throw in ditching a torpedo bomber in the water without flipping it when it has been battle damaged.

Will Rogers was quoted in this book when he said Common sense is not common. With that truth revealed. It is much easier to fix the problem, first admit you have the problem and then reason through a logical answer using ALL the facts. This is why I also recommend the book Total Capacity Management by CJ McNair and Richard Vangermeersch. It is interesting the differences cited in this book in types of capacity management in that you cannot predict total capacity management unless you have pushed the envelope to new heights and find that in fact the capacity was underestimated as new innovations occur out of necessity. Such as attempting to build more muskets in the North in the Civil War to arm the troops to fight the South. Remembering the at the same time the South was commandeering factories and turning them into war manufacturing plants to compete to arm their side. Total Capacity today is not the same as tomorrow when some lunatic entrepreneur goes and breaks all the norms and industry standards. Once the barriers of thought and the limits of time, space, distance and speed are reduced or increased then the boundaries of that industry are no longer relevant. It would also be interesting to consider that the total capacity of anything is everything or nothing, depending on how you look at it. As many motivational speakers will tell you with the connect the dot trick, make one cut trick or paper cut out trick. The glass may actually be bottom less and completely empty although to you it appears half full. In the instance of Gold Mining when raw dirt and rock are processed and what appears to contain no gold has over 8 ounces in it. And therefore if all the cubic dirt and rock where processed then the total capacity of that element within that area would be astronomical in economic terms. Problem is how to mine it efficiently and there in is the other Total Capacity problem. If one could convert lead into gold it sure would be easier, the total capacity of conversion would be the issue. These authors talk about tactical and operational management and define the two types. Operational being getting the supplies near the work stations to use, which in itself involves many vendors and who also have a scheduling systems to deliver as promised. Tactical involves the decision making process used to decide while flow of production is in process. I believe that FCS can be integrated into this process and improve it. There is one last component to add to move this to service based applications, such as with the car wash guys. By adding the e-commerce and real-time call center demands from customers and knowing that we can deliver a car wash in 30 minutes or less, keeping in mind that Tom Monahan had a bigger problem and that was making the Pizza, which had its own processes. Think of the simplicity for initiating the system. Now look at the possibilities of watching the process real-time with GPS, systems, on-line transactions, using a zone defense pattern which can change to man-to-man coverage with some or all of the fleet of units. Now add in the possibility of 24-hour operations washing multiple types of items, scheduled and known accounts and on the fly call in Absolutely, Positively has to be washed overnight. Is this impossible? No it is easy, but complex. Look at the 1-800 flower case-study, combine that with Fed Ex delivery, and Dominos Pizza computer system remembering the customers name and last order. Well do not stop here, Mr Walton was no idiot either, he knew what would sell and how much of it to whom and when. A life time of studying your market dynamics will essentially drive any man to act like that, think like him and come to the same conclusions.

With the whole World dirty and everything needing a wash and different elements being washed at different times, why would it not be possible to have crews on top of crews who had scheduled work and then fill in the gaps of any extra space. Total Capacity Management right? Yes in the service sector. Does anyone else do this? Yes a few companies one out of Austin Texas, which hauls dirt and does construction, another out of Sacramento and Bay area CA who does this to do short deliveries. But they are doing it half way. Richoccet in the Bay area has real time solutions for Palm PC users and it is easily possible to use the C-Store methods for keeping track of inventories to keep track of pizzas delivered, Fed Ex packages taken in or Inventory realized and real-time ordering as in 7-11. By adding in a center half back as in a soccer game to take care of the call in orders while the other crews handled the normal accounts, until which times scheduled crews reversed their positions and falled back on the increased call ins on a day before a three day weekend. Thus taking all the work and increasing cash flow and good will amongst customers by servicing everyones needs.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

December 23rd, 2008

Pausing To Catch My Breath - Book Review

Posted in Books + Authors

“Debra Warren has appropriately titled her book of poetry
‘Pausing to Catch My Breath’. The pages depict this mother
and grandmother as someone who I would personally love
to sit across from at a kitchen table with a huge pot of tea
and talk for hours.

Her style implements simple vocabulary with an honest
appeal, yet her work is astoundingly moving. This is the kind
of poetry that I like to read at a slow pace in order to allow
the statements to really sink in. ‘I think’ is a good example of
what I mean. ‘Today’ challenges readers to see beyond the
mundane, by considering what others are experiencing that
very moment. ‘Its Never Too Late’ was a moving piece about
many kinds of incarceration. I related with ‘Trapped’,
especially where she wrote, “I am trapped inside a body that
betrays”. ‘Pausing to Catch My Breath’ is a particularly
beautifully written piece. I hope to retain in memory my
favorite line of this poem, “Hearing the music, I dance to my
yesterdays”. Debra also displays an appealing sense of
humor in her work. I loved the imagery of viewing cruel and
stupid people as “human speed bumps” along the road of
life.

‘Pausing to Catch My Breath’ most certainly displays
Debra’s ability to use uncomplicated prose to create deep
emotion, intellectual thought and crisp images.”

ISBN#:14137767478
Author: Debra Warren
Publisher: Publish America, Inc.

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment Author of Towards Understanding, a collection of poetry.
http://www.sunshinecable.com/~drumit

December 23rd, 2008

The Storyteller, Volume I - A Must Read Book

Posted in Books + Authors

The Storyteller
New Book Offers Supernatural Tales Involving Everyday People

Martha Whittington invites readers to take a break from the doldrums of daily
routine and delve into a world where ordinary lives are blindsided by the bizarre.
The Storyteller: Volume I (now available through AuthorHouse) provides a feast of
paranormal delights that satisfy the imagination.
Comprised of six intriguing tales, The Storyteller delves into the lives of a colorful
variety of people who suddenly find themselves in unsettling situations. In “The
Fennigan Case,” two news reporters step across the threshold of a creepy house and
into another dimension. “A Unique Team” follows another investigative journalist as
he plunges into international intrigue. Readers explore the mind of a psychic
teenager in “The Hidden Knowledge” and meet a wicked woman who holds an entire
town hostage with her dark magic in “The Witch”. Two brothers endure tragedy in a
remote corner of the world in “Sand,” and a couple experiences any parent’s worst
nightmare in “The Gifted Child”.
Throughout The Storyteller, Whittington weaves a macabre tapestry of drama,
suspense and fast-paced action. From the dangers of the Egyptian desert to the
cold streets of New York, she takes readers on a thrilling journey along the knife-
edge between this world and the unknown. A captivating read for fans of the
disturbingly weird. The Storyteller delivers thrills and chills at each turn of the page.

For further review on this book, please go to: http://storytellersbookclub.com or e-
mail us at: thestorytellers2121@yahoo.com

EzineArticles Expert Author Martha Whittington

Born and raised in Monterrey, Mexico, Whittington set out to see the world when she
was 21. She holds a Degree in Communications and a Master’s in Public Relations,
and she speaks fluent Spanish, English, German and French. Whittington comes
from a family of published authors. At a young age, she wrote short stories that won
awards in international contests. She currently lives in Houston, where she
continues to nurture her passion for writing.

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